About Us

Love the smell of books? You will love us!

Bookosmia (smell of books) started with a mission to make kids fall in love with reading, writing and everything around Indian stories.
Over the last 2 years Bookosmia has built a spread of content for children- 500+ stories every quarter written by children from across 18 Indian states, 100+ digital folktales and 2 published books. In Mar'19, Bookosmia acquired Mytha Technologies, a Hong Kong based digital stories company focused on Indian mythological stories and folk lore.
The company continues to play to its strength of a pan India network of children to curate meaningful and relatable content for them across physical and digital formats.

Nidhi Mishra (Founder & CEO)

Nidhi is an ex-banker who pivoted from a 10 year banking career to her passion for reading and luring others to read (admittedly, at times forcibly). Nidhi is from Lucknow and we challenge you to have any conversation with her where she doesnt bring it up. She went to Lady Shri Ram College , Delhi University to pick up an Honours in Mathematics and a feminist flair on the side. An MBA from IIM Lucknow took her to a decade long career in the financial sector, finally quitting as VP, HSBC as she suffers from a (misplaced) sense of satisfaction and a drive to do something meaningful with her time. Outside of Bookosmia, she spends much of her time complaining there is not enough time, overindulging her two beautiful daughters, organizing dastangoi/ghazals at her place and asking (unsuspecting) people to gift her all kinds of books-from Faiz to Kahneman to Tina Fey. You can write to her at nidhi@bookosmia.com Nidhi's first children's book "I Wish I Were", retelling of an old Indian folklore in partnership with Parvati Pillai, ex design Head of Chumbak received much global acclaim and is available on Kindle.

Archana Mohan (Co-founder and Head of Content)

Archana claims she has had her nose inside a book since she was five. She started her career as a business journalist with Business Standard newspaper and quit as Principal Correspondent of the Bangalore bureau to focus on motherhood. In between bottles and nappy changes, she has written articles and stories that have been published in the Woman’s Era, Deccan Herald, Bonobology, Chicken Soup for the Indian Soul series and Luxury Escapes Magazine. As a corporate blogger, speech and column writer, she has worked with clients like Bank Bazaar (Singapore), HomeAway, My Dream Holiday and PartyOne. When she is not chewing on her pencil, she writes about things that matter to her most -people and sport. In 2017, her Facebook post on cricket went viral, getting her featured in mainstream newspapers across India and Pakistan including The Indian Express, The Nation and The Tribune from Pakistan. She loves interacting with budding writers and has conducted journalism workshops in colleges. She is also a closet fiction writer and won the Commonwealth Short Story contest’s ‘Highly Commended Story’ award in 2009. Archana has studied "Scripting for Sitcom" at UCLA ext under Kevin Kelton and is always under pressure from the rest of the team to write the finest kids show in India.
Feel free to write to her at archana@bookosmia.com. Archana's children's book Yaksha , the first book ever on the dying Indian dance form Yakshagana saw a tremendous launch at Aha International Theatre Festival for Children, Rangashankara with 1000 books sold out in the first week itself. You can pick up a copy here in English or Kannada at Amazon and Kindle.

Aayushi Yadav (Chief Designer, Bookosmia)

Aayushi is Bookosmia’s default design person- illustrator, cartoonist, rejector of bizarre visual ideas the rest of the team comes up with. An apparel designer with a bachelors degree in Fashion Design from NIFT, Bangalore in 2016 she has worked in retails companies and an apparel label in Bangalore in graphics and fashion.
She continues to work with local textiles and art products in Rajasthan (and/or other areas, depending on how far the sourcing takes her!) and make art products and art pieces with her sister! She enjoys long drives over the mountains and late night bonfires, which she says is really only justice if you’re from a place like Mt. Abu, Rajasthan (such a show off!). You can write to her at aayushi9594@gmail.com but be prepared for a response in the wee hours of the morning.